For the last ten months my colleague, Mark Fallon, and I have been working with an in-plant to assist their team in right-sizing their print operation. In the utility sector, Salt River Project, (SRP) is a community-based, not-for-profit water and energy company. SRP provides reliable, affordable water and power to more than two million people living in central Arizona.

Many changes were underway at SRP.

Many sales teams are challenged in the current business environment to connect with customers and prospects. New sales are harder to find and harder to close. When I ask sales teams about who they plan to contact for referrals [always ask for referrals], often they speak about customers who buy specific types of print jobs.

Advances in wide-format and grand-format printing; a growing number of new substrates for indoor and outdoor signage; and the popularity of vehicle wraps and wall coverings means that designers can now think big. So big that sky is the only limit.