For many in-plant leaders, Printing United offers a unique opportunity to see the industry’s full spectrum of print, mail and workflow solutions.  Many attendees were wearing rubber-soled shoes as they explored the vast displays of equipment and technology from wide-format, mailing equipment, and inkjet presses, to textiles, promotional products, AI tools and workflow solutions.  One attendee told me their primary focus was to evaluate large-format options that could help bring rigid material printing back in-house.

For the first time in three years the industry gathered at PRINTING United Expo in Las Vegas. With nearly 30,000 attendees the trade show was a success on many levels. Yet, many in the industry chose not to attend – vendors and buyers. So, it begs the question, why go to trade shows?

Business travel is not nearly as fun as it used to be. Any travel can become complicated and stressful with unforeseen delays and logistics. Yet I still strongly recommend you attend shows and conferences. My top five reasons why to go to trade shows: