For many in-plant leaders, Printing United offers a unique opportunity to see the industry’s full spectrum of print, mail and workflow solutions.  Many attendees were wearing rubber-soled shoes as they explored the vast displays of equipment and technology from wide-format, mailing equipment, and inkjet presses, to textiles, promotional products, AI tools and workflow solutions.  One attendee told me their primary focus was to evaluate large-format options that could help bring rigid material printing back in-house.

Inkjet is delivering substantial return on investment for direct mail programs. This is the second article of a two-part series on how next generation inkjet is delivering results for direct marketing firms.

I recently spoke with Mark DeBoer, Senior Vice President of Darwill about their inkjet journey. They are a national integrated marketing company with two production facilities. They provide omnichannel services for direct marketing programs including data, creative, production, mail, and reporting solutions for their customers across many B2C industries.