The National Postal Forum attendees learned the valuable impact of leveraging AI for smarter targeting with propensity and predictive modeling, how hyper personalization at scale is boosting ROI. AI use cases included examples of enhanced attribution, omni-channel engagement, and improved shipping and logistics.

Results beat cool technology. The National Postal Forum (NPF) was filled with exhibitors and speakers demonstrating many new technologies and AI use cases. The big difference—it wasn’t just cool technology. Speakers and exhibitors alike presented real world results across many vertical markets. Marketers spoke about the key performance indicators (KPIs) of response, conversion rates (CVR), average order value (AOV), and Return on Investment (ROI).

AI won’t replace humans, but humans who use AI will replace humans that don’t, by Karim Lakhani, Harvard Business School

AI is the topic of the day. AI technologies are expanding into many areas of business and daily life. AI functions can be broadly categorized into various types, each designed to handle specific tasks or solve different problems. As a manager here are the twelve acronyms and AI functions you need to know.

In-plants have experienced the shift to shorter runs, increased personalization, versioning and suppression of print. Your marketing and customer service teams may have explained what is driving change for print and the need to manage communications across digital channels. Data from more sources is driving marketing and customer engagement strategies across organizations in every industry.