The National Postal Forum attendees learned the valuable impact of leveraging AI for smarter targeting with propensity and predictive modeling, how hyper personalization at scale is boosting ROI. AI use cases included examples of enhanced attribution, omni-channel engagement, and improved shipping and logistics.

Results beat cool technology. The National Postal Forum (NPF) was filled with exhibitors and speakers demonstrating many new technologies and AI use cases. The big difference—it wasn’t just cool technology. Speakers and exhibitors alike presented real world results across many vertical markets. Marketers spoke about the key performance indicators (KPIs) of response, conversion rates (CVR), average order value (AOV), and Return on Investment (ROI).

With industry news continuing to focus on omni-channel, opti-channel and improving customer experience, the question remains: how does transactional print evolve in this digital-first world?

This article is the second in a series exploring how the leading composition software companies are investing in tools and platforms for clients that still need to create and manage printed documents and content for delivery across digital channels. In part one of this series, I shared perspectives from Quadient and Messagepoint.

With industry news continuing to focus on omni-channel, opti-channel and improving customer experience, the question remains: how does transactional print evolve in this digital-first world?

This article is the first in a series exploring how the leading composition software companies are investing in their tools and platforms for clients that still have the need to create and manage printed documents and content for delivery across digital channels.

Two leading software firms, Quadient and Messagepoint, shared their perspectives on client communications and their approach to R&D investments for their software tools.