The Human Touch: How Mail is Engaging New Audiences

There was a shared excitement about the future of mail and shipping at The National Postal Forum. Attendees, speakers and exhibitors shared direct mail success stories and ROI results. Case studies demonstrated engagement with mail, tactile experiences, and leveraging AI to improve logistics and ROI.

In an increasingly digital world, is there still a seat at the table for print and direct mail?

According to the people I met at the recent National Postal Forum (NPF), the answer is yes! And I heard plenty of success stories to prove it.

This year’s NPF in Nashville had the highest attendance in 15 years, with more than 5,000 attendees. The biggest themes were improved engagement with mail, tactile experiences and leveraging artificial intelligence to improve logistics and ROI. People came to learn and find new solutions, services, and products for mail and shipping.