It’s time to think differently about how to achieve your strategic goals for 2026. You may have completed a formal process that defined your 2026 goals. And you may be managing goals that were defined by leaders above you. Achieving your strategic goals is not about the annual planning exercise and how much say you had in the matter. It is about alignment, communication and discipline.  

In a competitive B2B sales landscape, differentiation isn’t about price; it’s about purpose, value and positioning.

The most successful B2B sales teams follow a consistent process to qualify and develop prospects into profitable, growing customers. Metrics in the sales process drive better decisions in setting priorities and determining the likelihood of success in closing. As more print and label shops invest in newer technology, there are more companies with similar capabilities.

Artificial intelligence is reshaping the sales process by automating tasks, uncovering insights and helping teams close deals faster.

Artificial Intelligence is the buzz at every industry conference and webinar these days, and for good reason. It impacts many areas of business across all sectors. 

AI adoption is no longer limited to Fortune 500 enterprises with massive IT teams. Medium-sized label and packaging providers can implement AI tools with minimal technical lift.