• Lois Ritarossi

Educate Your Customers

Do your customers know everything you can do for them?

This is a question I ask at the beginning of consulting engagements. The answer is usually some variation of, “No, most customers don’t really understand everything we can do.” As February is in-plant awareness month, I interviewed several managers of in-plant print and mail facilities to inquire about what they are doing differently this year.

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