• Lois Ritarossi

Are You Moving the Ball Forward?

The excitement and agony of college basketball and March Madness are almost here. I’m reminded of the many conversations with my sport-loving husband about his favorite teams and their strategies for success. Many discussions center around the ability to move the ball forward in basketball and football, or moving the runner along in baseball. In the world of selling print solutions, sales effectiveness can be measured by the discipline in following the sales process, and to measure each step that gets the team closer to the close. (read more


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