Inkjet has changed how printers define themselves. For the last 40 years five categories described the print industry. Companies would say their primary purpose was transactional, direct mail, financial, commercial or specialty print. Print buyers, procurement teams, lines of business staff, and original equipment manufacturers (OEM) sought services based on the category the company fit in.

As organizations look to streamline their print and mail operations, many are reevaluating software platforms and workflow solutions for their operation. The decision criteria to evaluate software solutions has shifted in response to many changes in the last two years. Technical resources are stretched thin – with staffing shortages and increased workloads to maintain security patches on servers and platforms.